If You Are A Course Creator, You Might Be Affected By “Commoditization”…
What is commoditization and how does it affect course creators?
We will get to that in a minute, but first, you should know that…
Affected creators struggle with selling their course, waste money on ads, and end up throwing in the towel
For real…
The problem is caused by market saturation and sophistication
Those are just fancy words that mean your prospects have seen it all
Whether or not you like it, your course has to compete with other courses, and even free YouTube videos for their attention and money.
So when they see your offer… Most of them won’t take action immediately
They may want to browse around for better deals and…
If you have not played your cards well, and they find a similar and better-looking offering —You’ve lost the sale!
This problem is known as commoditization.
Listen.
To grab an infinite amount of sales, decimate competitors, and have the freedom to name your price…
You must pass your offers through a process I call…
De-Commoditization
When you do this, the rewards are unmatched.
For instance, you can compete with bigger players and still win
You can skyrocket any product or brand to recognition without being known, having a following, or spending a fortune on ads!
And soon enough I will be showing you the simple de-commoditization process for taking a “Course” with loads of competitors and turning it into a “market-of-one”
Where the prospects see you as the only trusted maestro to teach them
Even if they have never heard of you before
A proper 1-of-1 (unicorn) kind of thing
I do this for every course I sell.
And boy… what a difference it makes!
Imagine for just one second how powerful that is
Being able to create your own monopoly… even if it’s for a few months before others jump on the bandwagon
You would be set up to make a boatload of sales
But de-commoditization is not the only thing you need.
You also need to…
Dramatize Your New Unicorn Offer
I am talking about evoking the feeling that they are truly seeing an “out-of-this-world” fantasy come alive
Think it’s difficult to create such a feeling?
Well, It’s not.
I do it.
I am doing it right now.
Which is why you’re still here reading this, even though you know it is a sales letter
Well, let me get to the point.
This concept of dramatizing your offer is what some people call copywriting, others say it’s messaging
Honestly, I don’t care what you call it
The only thing that matters to me …and hopefully to you is that…
You can arrange the “right words” in the “right order” to tell a compelling story about your offer
Do that and you’d turn many prospects into buyers like clockwork
You and I know that it takes time to master the art of writing persuasive copy
But not anymore.
Because I know a cool technique that can help just about anyone put pen on marketing paper, powerfully…
It’s called… Permission Based Marketing
Let’s call it PB marketing for short.
One of the easiest ways to sell is through PB marketing
In case you don’t know what that is, it is the type of marketing where the buyer permits you to sell to them — directly or indirectly.
Pay attention to this.
It will make a difference in your online course business.
When people allow you to sell to them, they become more open-minded and are more likely to consider the merits of your offer.
They let their guard down like a woman craving the man of her dreams
Most times, they decide they are buying whatever it is you’re selling before you even get the chance to make your pitch
When you market this way, people trust you 100x more
And as a cool bonus you will also earn a ton of goodwill and respect from the people you market to
So…
What is the golden key — Permission based marketing—And how can you use it to turn your sales around?
How Can You Use PB Marketing To Make A Ton Of Sales?
To explain this… I want you to think about the average marketer
Slimy. Tricky. Cunny. Full of lies. After your money
In case you don’t already know, that’s the public perception of most marketers or adverts they encounter
And if you’re honest with yourself, this isn’t far from the truth
People have gotten used to being deceived and taken advantage of by “con men in marketers’ clothing”
They now associate every marketer with this attitude
It’s so dark that when they experience marketers with a slightly different “attitude”…
Their affinity for them increases greatly!
This is why my sales messages are very believable and mighty persuasive
Because…
They Sound Different
For instance,
Instead of putting up too good-to-be-true messages, I lead with education
Rather than share intimidating bank account screenshots and pictures of me and my rolls royce — I share valuable materials that educate and inspire
Instead of hiding the fact that I am trying to sell them, I’m upfront about it
These are exact opposites of what you have in the industry today
Making me look very much like the special unicorn in the marketing community.
There are two keywords you should take out of this and vow never to forget
They are…
Transparency And Value
That is what you want people to experience with every sales material you put out there
Let people know you will present them with an offer at the end of the conversation but it’s okay to say NO and…
You’re sure they will benefit from the interaction regardless.
They won’t run away…
In fact, they will be more open to listening to you and buying from you
Without powerful sales messages like this, you can spend a gazillion dollars on ads with ZERO results to show for it
Except for getting bald from the stress and pressure of not making sales
But once you nail down a pretty good PB copy
You are ready for the third and final phase of the process
Which is to…
Get The Right People To Read The Message (Lots of Them)
Once you’ve designed your de-commoditized offer, and crafted your PB sales copy
The only thing you have to do now is to get it in front of buyers
Now, your buyers are not every—TOM who wants your product
The right audience must meet three (3) criteria
They are those who:
- Want your stuff
- Can Afford it, and…
- Have the Authority to make the purchase decision
I think that’s pretty self-explanatory
But here’s an illustration:
Many people WANT a Ferrari but very few of those people can AFFORD it and even fewer will have the authority to make the call
It’s the same for any product, service or as in your case—online course
The big question is…
How Do We Attract The Right Traffic To Our Product?
Well, that’s where paid ads come in
But not in the way you’re thinking
We are NOT going to be selling your course with these ads
Or do some crazy ninja super narrow targeting sh*t the gurus are telling you to do
The type of ads we use are just like I.V. cards
Yes, an invitation card
Its only job is to pique the curiosity of the RIGHT audience and invite them to view your sales copy
And there are simple techniques for doing this for any product quickly
Here’s An Example
While I would love to explain all the tiny little details about this example, this is piece is already getting too long
What I want you to know is that…
Simple ads like this combined with PB-style sales pages are money multipliers
The one in the example above was a 4X multiplier while it ran
Bringing in $400 for every $100 spent on ads
To Sell Thousands Of Any Course, You Need To…
(1) De-commoditize: Make your offer stand out from the crowd and free YouTube by positioning it a few steps back (We’ll talk about this later)
(2) Use Permission Based Marketing: Employ subtle persuasion techniques that leave people feeling great whether they buy or not (…this makes people trust you and buy)
(3) Attract Qualified Buyers Using IV Ads: Your buyers are lost in a void of unqualified low-quality traffic. IV ads help bring them to the surface and pre-frame them to be persuaded by your PB-style copy
Now listen.
This is the EXACT same process I have used to make a ton of money selling multiple courses over the years.
For instance, last year I promoted a product titled Meta Ads Creative Hack, for many months and…
Here’s What Sales From That Campaign Looked Like
And Another One…
Here’s One More For The Bookies…
So, as you can see… the course selling business can be very lucrative if you ramp up your sales volume
Most course creators don’t know how to do this, especially without wasting tons of money on ad tests
And so…
— They follow popular advice on the internet
— Position their offers wrongly, attract a bunch of unqualified visitors and leads
— And then wonder why they never convert…
…Even for courses that others seem to be selling very easily.
Listen, my friend, you don’t have a product problem
There is likely nothing wrong with your website
What you have is…
A commoditized offer, faulty ads and poor sales message
I suffered inexplicable difficulty when I started because of this.
Little to zero sales. Wasted ad budgets. Etc.
Until I got to the root of the matter.
It took me months of trial and error and scouring through high-ticket courses to finally figure out a solution…
I have now sifted through all the paid courses, taken the best lessons from my experiments, and condensed them into a video course, titled…
Course Creators Guide To Selling Over 1,000 Courses
And listen to me.
You should never try to sell another course without first devouring the contents of this training at least twice.
It will place in your palms a working model for selling information product.
And it does not matter whether you are experienced or just getting started…
This model will work for you.
When you apply the lessons inside…
You can finally unleash the power of passive income to live life on your terms
You’ll enjoy…
- ✅ Lots of Daily Sales. Because your marketing will appear more persuasive than ever before
- ✅ Profitable Advertising. Imagine floating ads that return at least 2X (and more) of your ad spend.
- ✅ Time freedom. Say goodbye to a mentally draining jobs, cut down the time you spend obsessing over ads metrics so you can focus on the things you care about
- ✅ Fast Sales In ANY Niche. It doesn’t matter what your course is about. The laws of human psychology are universal, and so are these methods!
When You Don’t Use This Method. You’ll…
- ❌ Waste precious time geeking over ads metrics
- ❌ Face stiff competition that bury your hard work
- ❌ Create ads that people laugh 🤣 at and leave silly comments on
- ❌ Suffer the frustration of very little or zero SALES (Unprofitable ads)
Come with me, let me show you…
Just A Fraction Of What Is Inside…
- How to develop compelling messaging that effortlessly counters “I could find this on YouTube” by showcasing the unique, irreplaceable value you deliver.
—————
- Learn to create a proprietary framework that turns a “just another course” into an irresistible, high-value experience your students can’t find anywhere else.
—————
- Discover the psychology of buying decisions and how to use it craft compelling copy that positions you as the only smart option
But That’s Only The Beginning Because You’ll Also Discover…
- Exercises that help you uncover your unique mechanism, method, or experience powerful enough to shut down price comparisons
—————
- How to craft irresistible offers beyond just “more modules” that evoke strong desire in the minds of your prospects
—————
- How to package and name your offer for maximum perceived value to outsell any competitor
Wait! There’s More…
- The Four (4) strategies for crafting Permission based sales copy that lead prospects to make buying decisions themselves (uncontrollably)
—————
- Case studies of very successful PB based campaigns and how you can deconstruct them for deeper understanding so you can easily implement it
—————
- How to MULTIPLY the trust your audience has for you and your offer even as a beginner
—————
- The step-by-step guide to creating simple Meta ads that moves people to take action when they see your courses
————— - And lots more.
How Much Does It Cost?
These are the same secrets used by the best selling course creators you admire
As you can see…
This material is packed full with the lessons you need to SELL tons of your product and bury your competitors 50 feet under dirt.
Which is why you should be willing to pay a worthy price for it.
It’s not fair to get these kinds of ammunition for less than it’s worth
In a fair world, wouldn’t you be willing to pay $3,000 for a product that could help add $200,000.00 to your bottom line in 1 year?
Yes. Of course.
But the world is not fair
So I am not going to ask you for $3,000
I target to sell this for $399…
But you can grab it at a 25% launch discount if you order today…
That means for just $299, you will get access to everything you need to turn your frustrating course business into a treasure trove of profits, and peace of mind.
Enter your details below to get immediate access …and you’ll get access details sent to your email in approximately 15 seconds
But That’s Not All You Are Getting…
I know this is already a great offer, but I want to make it a true bargain by adding some sizzling hot bonuses.
To thank you for enrolling for this course, you’re also going to be getting…
BONUS 1: Meta Ads Creative Hack
Overcome the buggy delivery most Meta Advertisers are experiencing, and get your ads in front of the right audience by following the techniques inside this course.
VALUE: $297
BONUS 2: Offer Optimization Checklist
Fewer things will have as much of an impact on your conversions like your offer. This will give you 20 different ways to enhance your offer for better results
VALUE: $97
BONUS 3: 50 Million Dollar Ads Swipefile
A compilation of some of the most successful ads in modern history; covering every niche imaginable. So you can find some inspiration instead of staring at a blank screen when you want to create ads.
VALUE: $297
BONUS 4: Landing Page Optimization Checklist
Get my 15-point checklist to guarantee that all your opt-in pages, sales, and landing pages are optimized for conversion. So you can make more sales without increasing your ad budget
VALUE: $97
BONUS 5: Copywriting Mastery Course
My full copywriting course previously sold for $997 that can help you move from beginner to pro. Complete with over 23 video lessons, cheat sheets and templates
VALUE: $997
5 sizzling hot bonuses with a combined value of $1,785.00; all yours to claim for free when you order for the Course Creators Guide today.
Enter your details below to get immediate access
What People Say After Taking My Courses…
But Time Is Of The Essence!
I don’t use fake countdown timers because I don’t want to insult your intelligence.
But what you should know is this…
I’m going to be testing out the performance of this offer at different price points
Until it gets to $399.
This means that at just $299, this is one of the lowest possible price you can pay for this offer
The price will continue to rise till I find the optimum.
I know that even at $399 it’s still a crazy deal
But why spend $100 more when you can apply that towards your ad budget
Isn’t it easier to stop gambling with your success and grab this surefire way to results today?
Enter your details below to get immediate access
Frequently Asked Questions
Is this a SCAM?
Good question. Because it’s difficult to know who to trust on the internet these days. Unlike most “gurus” I make my money from selling courses not just teaching people how to do the same. I’m sure you know this isn’t – if not you won’t have read this far but just to silence any doubt that may arise – here is the link to our student portal (Yes, the one you get access to immediately after your payment)
Is there a Guarantee?
Yep… this product has a 30-day guarantee.
If after going through the course you don’t find that it is as described, just let us know and we’ll give you your money back. No questions asked.
We obviously don’t think it’ll come to that, but if you’re even the least bit worried if this will work for you, then put your mind at ease.
How Do I Get This Video Course?
This is “On-demand” content that you can access at any time.
Once your payment is submitted, you will receive an email with your login details in 15 seconds where you’ll be able to access the entire video course content
How Does The Course Pay For It Self?
The truth is that if you keep trying to sell your course the way you’re doing now, you could WASTE as much as the cost of this course in unprofitable ads. Using a proven system will save you months and even years of trial and error (time you will never get back once it’s gone). This is a no-brainer deal.
About Your Tutor
Godson Okorodudu is a renowned digital marketing consultant and entrepreneur, widely recognized for pioneering the Meta Ads Creative Targeting method. This innovative strategy, which targets people based on their sophistication and awareness levels, has been adopted by industry leaders around the world and was shared with thousands of marketers through his popular online courses.
In 2021, Godson also introduced Reverse Realty Advertising, a cutting-edge lead generation system that changed the game for realtors, setting new industry standards. His expertise and forward-thinking strategies have positioned him as one of the top consultants in the digital marketing space.
An alumnus of Y Combinator SUS, California, Godson's entrepreneurial journey has been marked by groundbreaking achievements. He has been featured as a guest on national TV interviews and has spoken at conferences and events across three continents. With an engaging social media presence, Godson continues to inspire and educate marketers and business owners globally, helping them scale their businesses and succeed.